Friday, January 06, 2012

Resurrection of Playbook

The news is now filling the Internet, RIM will use the CES to showcase the new Playbook OS2.0 and Blackberry 7. I suspect there would be some that this is a desperate move by a desperate company. I'm not saying RIM hasn't been perfect or it was a flawless year, but on the other hand, if anything bad happened it was magnified and amplified. When RIM had that problem and lost everything, or rather everything shut down for a few days, it was a huge event. People viewed it as horrible and another sign that this is a company in trouble. The odd part of this, Siri goes down for three days or so and no one seems to care at all. I could go on my usual rant how Apple gets all the breaks and is allowed to get away with things that sink other companies, but I will refrain.

CES is now the largest electronic consumer show there is. I did my share of COMDEX shows back in the day, and they were a lot of fun. It's where I could pick up some computer shwag- I think use the Toshiba laptop tote on a weekly basis, for example. From what I gather, this is now the show and its the best place to showcase products. If you think about it, this is an interesting strategy. After all the Playbook sadly, garnered some pretty bad press when it was launched. I could give the litany but you could find it without too many problems.

After the horrible year, 2012 is going to be a year of aggressive activity, first CES and then the Mobile World Congress in February. I wonder if this gives us an idea when everything is coming out. Perhaps the Playbook OS will come out soon after CES. If they get some good publicity, they will have to move fast, the whole strike while the iron is hot. If they give us the native email and calendar and perhaps, the ability to use the BBM and if we can get Blackberry Music on the devise, it will finally give the iPad the run for the money.

For RIM to come out and make a big push featuring the Playbook is quite the strategy.

We could go on and complain about what has bee missing and I want to say it would be a very legitimate complaint, however now is the time to make the correction and prove not that the critics were wrong, they were right, but to bring them back into the fold. They you don't get a second chance for a first impression, but RIM can turn around the make allies from the critics. RIM must remember the critics have spoken and they will need to do something special and wonderful to get them to change their mind.

The good news, and this is probably the motivation, the Playbook experienced a resurgence that the cut in price caused a lot of units to be sold and now developers are taking an interest. Unlike what happened with the HP tablet, which sadly is dead, the Playbook has some new life.

From what I've been told, Playbook OS2.0 is looking very good. There's a lot going for it. When I told my source to tell Jim and Mike they need apps, he told me that they know. Here's the thing, they love Blackberry- they need to concentrate on making great devises and things to put on those devises. I don't believe they have been resting on their laurels and letting the world past because they don't believe anyone can touch them.

I am going to look forward to the report of the announcement. It should be good.

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