Monday, June 30, 2008

The iPhone in Canada

Since Rogers announced their rate plans for the iPhone, there has been almost universal condemnation.

From bloggers such as Fred Brunnel to mainstream media such as the CBC has announced and condemned the price plans.

The complaints: forcing all subscribers into three year plans, most nations offer less and the greatest sin, no unlimited data plan.

This chart lists the various plans and the cost:

So tonight I went to a local Rogers store and discussed such things as the new Blackberry Bold and the iPhone rates. It seems Customer Services representatives have been getting hammered by people calling and complaining. All these complaints have reached the ears of the Board of Directors at Rogers, they are now telling people in the company that those plans may not be the only plans "offered" by Rogers. The question is when will these other new plans be announced? Good question, the right thing would be before the new phone is released. Or would it be better to think it will occur after the initial release, especially if the anger towards the price plan is demonstrated in less then stellar sales of the iPhone on July 11th. I'm thinking the latter. After all, if sales are at levels expected then why release a second plan, but if sales are below those expectations then watch the new rate planes come out.

Also, the date of the Bold will be around July 25th. Perhaps the strategy is to wait until then and watch what Rogers' does.

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